CAJ | 학술논문

在复杂社会网络框架中，能够改变其他人观念和决定的属性才是测量意见领袖身份的重要维度。基于社会化媒体内部的耦合关系，个体、信息间的联结关系，以及社会化媒体在信息传播结构方面的改变，一对一话语传播系统成为意见领袖产生影响的重要路径。在社会化媒体的话语传播中，意见领袖主要有三种话语策略组合类型，即由暗示和象征构成的暗示性话语组合，由肯定、重复和模仿构成的陈述性话语组合，以及由简化、强化和同化构成的夸张性话语组合。它们不仅维系着内部的联结关系，而且也是研究社会化媒体舆论爆发的逻辑起点。
재복잡사회망락광가중，능구개변기타인관념화결정적속성재시측량의견령수신빈적중요유도。기우사회화매체내부적우합관계，개체、신식간적련결관계，이급사회화매체재신식전파결구방면적개변，일대일화어전파계통성위의견령수산생영향적중요로경。재사회화매체적화어전파중，의견령수주요유삼충화어책략조합류형，즉유암시화상정구성적암시성화어조합，유긍정、중복화모방구성적진술성화어조합，이급유간화、강화화동화구성적과장성화어조합。타문불부유계착내부적련결관계，이차야시연구사회화매체여론폭발적라집기점。
In the complex social networks,the ability to influence other individuals'ideas and decisions is the important dimension measuring an opinion leader's identity.Based on coupling relationship within social media and link relation among individuals or messages,and combined with the changes that take place in information communication structure in social media,the article points out that the one-to-one discourse communication system is an important way for opinion leaders to affect other individuals'ideas and decisions. In discourse communication in social media,there are three major types of strategy combination,that is,the suggestive discourse combination consisting of implication and symbolizationthe declarative discourse combination consisting of certainty,repetition and imitationand the exaggerated discourse combination consisting of simplification,intensification and assimilation.They not only maintain inner link relations,but also are the logical starting points which trigger the outbreak of public opinion in social media.