CAJ | 학술논문

新建本科院校是伴随我国高等教育大众化而产生。这些新建本科院校从诞生之初，就面临着转型带来的各种压力，如何在激烈的高校市场竞争中谋求发展已成为新建本科院校必须解决的问题。本文从竞争战略角度出发，以迈克尔·波特的行业竞争结构理论为分析依据，构建江西新建本科院校的竞争结构模型。并在此基础上，对竞争结构中各竞争力量进行影响因素分析，为辨明江西新建本科院校竞争形势提供参考。
신건본과원교시반수아국고등교육대음화이산생。저사신건본과원교종탄생지초，취면림착전형대래적각충압력，여하재격렬적고교시장경쟁중모구발전이성위신건본과원교필수해결적문제。본문종경쟁전략각도출발，이매극이·파특적행업경쟁결구이론위분석의거，구건강서신건본과원교적경쟁결구모형。병재차기출상，대경쟁결구중각경쟁역량진행영향인소분석，위변명강서신건본과원교경쟁형세제공삼고。
Newly-built undergraduate colleges are generated with the popularization of higher education in China. These newly-built colleges are facing restructuring pressures from inception. How to seek development in the fierce competition in the market has become a problem that must be solved. From the perspective of competi-tive strategy, the paper uses Michael Porter's industry structure theory to construct the competition structure model of newly-built undergraduate colleges in Jiangxi Province. On the basis, the paper analyzes factors that influence the forces in the competition structure in order to provide a reference for identifying competition situation in new-ly-built undergraduate colleges in Jiangxi Province.