CAJ | 학술논문

随着移动互联网时代的到来，中国服装行业面临新技术背景下的转型和提升，已然进入微营销时代。如何面对复杂的市场环境变化，利用微营销的有力条件，达到“微投入，大产出”的目的成为新的研究课题。本文阐述了服装电子商务微营销的主要模式，揭示微营销发展中存在的潜在问题，提出相应的发展策略。
수착이동호련망시대적도래，중국복장행업면림신기술배경하적전형화제승，이연진입미영소시대。여하면대복잡적시장배경변화，이용미영소적유력조건，체도“미투입，대산출”적목적성위신적연구과제。본문천술료복장전자상무미영소적주요모식，게시미영소발전중존재적잠재문제，제출상응적발전책략。
With the arrival of the mobile Internet, China garment industry is facing a new technology in the context of transformation and upgrading,and it has entered the era of micro-marketing. How to face the complex market environment , using the powerful condition which micro-marketing has created to arrive the "small investment, big output" has become a new research subject. This article expounds the main mode of apparel e-commerce micro-marketing, reveals the potential problems existing in the development of micro-marketing, and proposes the corresponding development strategy.