CAJ | 학술논문

通过反应、关系、关联、回报四个子模块组成的4R综合激励模型的构建与实施，实现由“需求动机→行动实践→绩效评价→目标实现→奖励认同→期望满足”这一完整的激励过程，并运用目标管理、参与管理、绩效管理和承诺管理等方法不断提升物流企业员工内部和外部激励水平，从而提高物流企业的绩效管理水平和服务质量。
통과반응、관계、관련、회보사개자모괴조성적4R종합격려모형적구건여실시，실현유“수구동궤→행동실천→적효평개→목표실현→장려인동→기망만족”저일완정적격려과정，병운용목표관리、삼여관리、적효관리화승낙관리등방법불단제승물류기업원공내부화외부격려수평，종이제고물류기업적적효관리수평화복무질량。
In this paper, through building and implementing the 4R comprehensive incentive model that consisted of response, relations, relevance and returns, we established an integrated incentive process and then adopted the methodology of target management, participation management, performance management and commitment management to continuously improve the internal and external motivation level of the employees of the logistics enterprises.