CAJ | 학술논문

加大应用型本科市场营销人才培养的力度，是新经济时代与高等教育大众化的要求。着重探讨了应用型本科营销人才培养模式的构建以及保障体系。提出了应用型本科营销人才培养模式。认为，加强教学团队建设，建立以能力为本位的多元化教学考评体系和加强精品资源共享课建设是保证这一模式成功实施的重要措施。
가대응용형본과시장영소인재배양적력도，시신경제시대여고등교육대음화적요구。착중탐토료응용형본과영소인재배양모식적구건이급보장체계。제출료응용형본과영소인재배양모식。인위，가강교학단대건설，건립이능력위본위적다원화교학고평체계화가강정품자원공향과건설시보증저일모식성공실시적중요조시。
With the arrival of the new economic age and the acceleration of higher education pop-ularization, it is necessary for application-oriented universities to put more effort into marketing talent cultivation. This paper discusses marketing talent cultivation models and safeguard sys-tems. Marketing talent cultivation models consist of four parts: define the goals of talent devel-opment clearly, improve the contents of teaching and optimize the curriculum, reform teaching module, and strengthen practical teaching. Three safeguard methods of marketing talent cultiva-tion models are given: enhance the construction of teaching team, construct ability-based di-versified teaching evaluation systems and high-quality resources sharing class.