科技管理研究
科技管理研究
과기관리연구
SCIENCE AND TECHNOLOGY MANAGEMENT RESEARCH
2014年
21期
228-232
,共5页
再制造%经济合理性%价格偏好
再製造%經濟閤理性%價格偏好
재제조%경제합이성%개격편호
remanufacturing%economic rationality%price preferences
主要探讨再制造产品盈利能力的影响因素,开发一种方法用于评估各种再制造产品的经济合理性。从49例价格偏好的研究发现,在许多情况下,原始设备制造商(OEM)同时生产新产品和再制造产品将获得更大的整体利润。同时指出产品间和个人间的定价行为差异以及转换行为差异,基于合理假设,即在一定价格区间内,由新产品向再制造产品间的偏好转移是呈线性关系的,从而相对简化计算,便于分析在什么情况下 OEM同时生产新产品和再制造产品是具有经济合理性的,将会导致什么样的相对价格、销售额和利润。
主要探討再製造產品盈利能力的影響因素,開髮一種方法用于評估各種再製造產品的經濟閤理性。從49例價格偏好的研究髮現,在許多情況下,原始設備製造商(OEM)同時生產新產品和再製造產品將穫得更大的整體利潤。同時指齣產品間和箇人間的定價行為差異以及轉換行為差異,基于閤理假設,即在一定價格區間內,由新產品嚮再製造產品間的偏好轉移是呈線性關繫的,從而相對簡化計算,便于分析在什麽情況下 OEM同時生產新產品和再製造產品是具有經濟閤理性的,將會導緻什麽樣的相對價格、銷售額和利潤。
주요탐토재제조산품영리능력적영향인소,개발일충방법용우평고각충재제조산품적경제합이성。종49례개격편호적연구발현,재허다정황하,원시설비제조상(OEM)동시생산신산품화재제조산품장획득경대적정체리윤。동시지출산품간화개인간적정개행위차이이급전환행위차이,기우합리가설,즉재일정개격구간내,유신산품향재제조산품간적편호전이시정선성관계적,종이상대간화계산,편우분석재십요정황하 OEM동시생산신산품화재제조산품시구유경제합이성적,장회도치십요양적상대개격、소수액화리윤。
This paper mainly discusses the influence factors of remanufacturing product profitability,and develops a way to evaluate the economic rationality of remanufacturing products.A study of price preferences from 49 subjects finds that in many cases an original equipment manufacturer (OEM)will earn greater overall profits by offering both new and remanufac-tured versions of their product.Differences in pricing behavior are noted between both products and individuals.There also appears to be differences in switching behavior.It is,however,reasonable to treat the transfer in preference from new prod-uct to remanufactured product as linear over some price range.This assumption allows for a relatively simple calculation of under what circumstances are economically rational for an OEM to produce both new and remanufactured products and in such situations what the relative prices,sales,and profits should result in.