CAJ | 학술논문

以江苏居民样本为实证分析对象，在采用条件估值法和 log －normal 改进模型讨论碳冲抵旅游产品的意愿支付区间后，定量研究影响碳冲抵旅游产品支付意愿的主要因素，得出江苏居民对碳冲抵旅游线路产品的意愿支付曲线的分布以及估值、和相关群体、实施能力、习惯、环境认知是影响江苏居民碳冲抵旅游产品意愿支付的主要因素的结论，并在此基础上提出促进碳冲抵旅游线路产品消费的对策，以期为旅行社设计碳冲抵旅游产品提供参考借鉴。
이강소거민양본위실증분석대상，재채용조건고치법화 log －normal 개진모형토론탄충저여유산품적의원지부구간후，정량연구영향탄충저여유산품지부의원적주요인소，득출강소거민대탄충저여유선로산품적의원지부곡선적분포이급고치、화상관군체、실시능력、습관、배경인지시영향강소거민탄충저여유산품의원지부적주요인소적결론，병재차기출상제출촉진탄충저여유선로산품소비적대책，이기위여행사설계탄충저여유산품제공삼고차감。
Focusing on the willing to pay on carbon offsets tourism product and its influence factors,choosing Jiangsu resi-dents as sample,using Contingent Valuation Method and Log -normal Model,the paper discusses the range of the willing to pay on carbon offsets tourism product.Based on Variance and Principal Component Regression Analysis,the paper dis-cusses its influence factors,gives the curve distribution and valuation of the willing to pay on carbon offsets tourism prod-uct,and draws a conclusion that the related groups,implementation ability,habits,environment cognition are the main factors that influence the willing to pay on carbon offset tourism product.In the end,the paper puts forward countermeas-ures aiming to improving the consumption on carbon offset of tourism product and providing the reference to the travel agen-cy for designing carbon offsetting tourism products.