科教导刊
科教導刊
과교도간
THE GUIDE OF SCIENCE & EDUCATION
2014年
33期
188-190
,共3页
武汉市%羽毛球%体育场馆%营销
武漢市%羽毛毬%體育場館%營銷
무한시%우모구%체육장관%영소
Wuhan City%badminton%stadiums%marketing
文章采用实地调查、访谈、文献资料、数理统计等研究方法,对武汉市各区的羽毛球场馆基本情况和市场运作进行调查研究,发现:(1)场馆布局不均衡;(2)场馆硬件设施不完善;(3)经营理念差,经营手段落后;(4)教练和陪练队伍量与质薄弱。针对目前武汉市羽毛球场馆现状与经营的问题,提出相应对策与措施来丰富武汉市羽毛球项目的健身市场。
文章採用實地調查、訪談、文獻資料、數理統計等研究方法,對武漢市各區的羽毛毬場館基本情況和市場運作進行調查研究,髮現:(1)場館佈跼不均衡;(2)場館硬件設施不完善;(3)經營理唸差,經營手段落後;(4)教練和陪練隊伍量與質薄弱。針對目前武漢市羽毛毬場館現狀與經營的問題,提齣相應對策與措施來豐富武漢市羽毛毬項目的健身市場。
문장채용실지조사、방담、문헌자료、수리통계등연구방법,대무한시각구적우모구장관기본정황화시장운작진행조사연구,발현:(1)장관포국불균형;(2)장관경건설시불완선;(3)경영이념차,경영수단락후;(4)교련화배련대오량여질박약。침대목전무한시우모구장관현상여경영적문제,제출상응대책여조시래봉부무한시우모구항목적건신시장。
The application of field investigation, interview, literature, mathematical statistics and other research me-thods, the operation of Wuhan City District badminton stadium basic situation and market investigation and study, foun-d that: 1) the venue layout is not balanced;2) venues hardware facilities; 3) operating philosophy is poor, backward through the camp coach;4) the quality and quantity of weak sparring team. Aiming at the present situation and oper-ation of badminton stadium Wuhan City, put forward corresponding countermeasures and suggestions to enrich the Wuhan City badminton fitness market.