CAJ | 학술논문

本文采用文献资料、问卷调查、数理统计法与逻辑分析等方法对襄阳市12家健身俱乐部的经营者、会籍营销人员与健身教练的情况进行了详细分析。结果表明各健身俱乐部大多分部在市中心的繁华街道，健身俱乐部的经营者对健身理念缺乏，会籍营销人员对健身领域了解不够，健身教练的综合能力欠佳。建议：襄阳市相关管理部门成立健身协会，加强各健身会所的相互交流共同推动襄阳健身市场。多加注意各健身俱乐部的相隔距离，为会员提供方便，加强会籍营销人与健身教练员的专业技能知识提高个人综合能力，为健身爱好者指引科学有效的健身之路。
본문채용문헌자료、문권조사、수리통계법여라집분석등방법대양양시12가건신구악부적경영자、회적영소인원여건신교련적정황진행료상세분석。결과표명각건신구악부대다분부재시중심적번화가도，건신구악부적경영자대건신이념결핍，회적영소인원대건신영역료해불구，건신교련적종합능력흠가。건의：양양시상관관리부문성립건신협회，가강각건신회소적상호교류공동추동양양건신시장。다가주의각건신구악부적상격거리，위회원제공방편，가강회적영소인여건신교련원적전업기능지식제고개인종합능력，위건신애호자지인과학유효적건신지로。
In this paper, literature, questionnaires, methods and mathematical statistics and logical analysis of the situation Xiangyang City 12 fitness club operators, membership marketing staff and fitness coaches are analyzed in detail. The results show that most of the various health clubs in the bustling streets of downtown branch, fitness club operators lack of fitness concepts, membership marketers do not know enough to fitness areas, poor comprehensive ability fitness coaches. Recommendation: Xiangyang City Fitness Association established the relevant administrative departments to strengthen exchanges and jointly promote each fitness club fitness Xiangyang market. Pay more attention to the health club each separated by a distance, providing convenience for members to strengthen membership marketing people with professional skills and knowledge to improve personal fitness trainer comprehensive capabilities for fitness enthusiasts Guidelines for scientific and effective fitness path.