海外英语（上）
海外英語（上）
해외영어（상）
Overseas English
2014年
11期
234-236
,共3页
advertising discourse%critical discourse analysis%pop culture%ideology
This paper analyzes Coca-Cola advertising under Fairclough’s three-dimensional framework in the hope that con?sumers can better understand ideology behind advertising discourse. It reveals that Coca-Cola Company tries to construct pop cultures in its advertising discourse, in order to get recognition from its consumers. In turn, it contributes to the construction of the pop culture among the younger generation.
