CAJ | 학술논문

网络时代符号消费已成为网络消费的重要组成部分。选取网络社会为切入点，分析了网络时代符号消费的特征，阐明了符号消费的三大主要内容，进而从社会学的角度对网络时代符号消费进行了探析。在此基础上，提出了应对网络消费符号化的策略：充分发挥网络消费符号化的正面作用；有效引导和控制网络符号消费的负面影响。
망락시대부호소비이성위망락소비적중요조성부분。선취망락사회위절입점，분석료망락시대부호소비적특정，천명료부호소비적삼대주요내용，진이종사회학적각도대망락시대부호소비진행료탐석。재차기출상，제출료응대망락소비부호화적책략：충분발휘망락소비부호화적정면작용；유효인도화공제망락부호소비적부면영향。
The networked society symbolic consumption has become an important part of network consump-tion. The paper selects the network society as a starting point, analysis the Features of network society sym-bol consumption and the three main contents of symbol consumption,then analysis the phenomenon of Inter-net symbolic consumption from the perspective of sociology. Base on this, the paper puts forward some strate-gies to deal with network symbolic consumption , gives full play to the positive role of network consumption symbolic, guid and control effectively the negative impact of Internet symbolic consumption.