CAJ | 학술논문

通过对在校电子商务专业大学生进行问卷调查，分别从个人能力、货源问题、淘宝规则和创业环境几个角度对大学生淘宝创业现状进行分析，指出应通过加强大学生网上创业意识的培养、增加校企合作、充分利用政策支持和熟悉淘宝规则等方面推动大学生淘宝创业。
통과대재교전자상무전업대학생진행문권조사，분별종개인능력、화원문제、도보규칙화창업배경궤개각도대대학생도보창업현상진행분석，지출응통과가강대학생망상창업의식적배양、증가교기합작、충분이용정책지지화숙실도보규칙등방면추동대학생도보창업。
Based on the questionnaire survey of students major in e-commerce venture,the article analyzes current situation of under-graduates starting their business at Taobao from angles of personal capacity,supply issues,Taobao rules and venture environment re-spectively.It is indicated that in order to promote college students starting their business at Taobao,it is necessary to strengthen the venture awareness of students,increase the school-enterprise cooperation,make full use of policy support and be familiar with Taobao rules.