价值工程
價值工程
개치공정
VALUE ENGINEERING
2014年
35期
11-13
,共3页
医院软实力%价值认同%利益相关者
醫院軟實力%價值認同%利益相關者
의원연실력%개치인동%이익상관자
hospital soft power%value recognition%stakeholder
医院软实力是实现医院可持续发展的基础和重要保证。基于利益者相关者价值认同视角，探讨了医院软实力概念与内涵，构建了医院软实力作用机理模型，将医院软实力分为潜在和显化两个阶段，并阐述了各阶段的内容及其关系。结合医院软实力作用机理，提出从医院理念、软资源体系、品牌与声誉、公益性等方面培育与提升医院软实力的策略。
醫院軟實力是實現醫院可持續髮展的基礎和重要保證。基于利益者相關者價值認同視角，探討瞭醫院軟實力概唸與內涵，構建瞭醫院軟實力作用機理模型，將醫院軟實力分為潛在和顯化兩箇階段，併闡述瞭各階段的內容及其關繫。結閤醫院軟實力作用機理，提齣從醫院理唸、軟資源體繫、品牌與聲譽、公益性等方麵培育與提升醫院軟實力的策略。
의원연실력시실현의원가지속발전적기출화중요보증。기우이익자상관자개치인동시각，탐토료의원연실력개념여내함，구건료의원연실력작용궤리모형，장의원연실력분위잠재화현화량개계단，병천술료각계단적내용급기관계。결합의원연실력작용궤리，제출종의원이념、연자원체계、품패여성예、공익성등방면배육여제승의원연실력적책략。
Hospital soft power is the foundation and important guarantee of hospital sustainable development. From the perspective of stakeholders' value recognition, the concept and connotation of hospital soft power are discussed. Based on them, the model of mechanism of hospital soft power is built, which divided hospital soft power into latent and manifest stage and the content and relationship of each stage are expounded. Combining with the mechanism model, the strategies of improving hospital soft power are provided,which include hospital idea, soft resource system, brand and reputation and public welfare.
