CAJ | 학술논문

旅游业界对旅游动机的研究比较成熟，但从需求角度对游客动机的论述很少。本研究是以海南散客作为调研对象，运用旅游动机量表进行测量，及描述性分析，并结合马斯洛需求层次理论进行深入分析。分析结果显示：从海南游客需求层次来看，心理上的需求、安全上的需求以及尊重上的需求、自我实现的需求所占的数目较少，而社会需求即情感和归属的需求数目颇多。简言之两头需求少中间需求多。从海南游客旅游动机来看，休闲娱乐、欣赏自然风光、体验民俗风情、健康疗养、度蜜月等旅游项目的旅游动机较高，可见海南本身具有的自然性在旅游动机中有重要的影响。
여유업계대여유동궤적연구비교성숙，단종수구각도대유객동궤적논술흔소。본연구시이해남산객작위조연대상，운용여유동궤량표진행측량，급묘술성분석，병결합마사락수구층차이론진행심입분석。분석결과현시：종해남유객수구층차래간，심리상적수구、안전상적수구이급존중상적수구、자아실현적수구소점적수목교소，이사회수구즉정감화귀속적수구수목파다。간언지량두수구소중간수구다。종해남유객여유동궤래간，휴한오악、흔상자연풍광、체험민속풍정、건강요양、도밀월등여유항목적여유동궤교고，가견해남본신구유적자연성재여유동궤중유중요적영향。
The tourism industry is relatively mature on the tourism motivation, but from the perspective of demand rarely discus ed. This study is based on Hainan FIT as the research object, the use of tourist motivation scale measurement, descriptive analysis, and in-depth analysis combined with Maslow's hierarchy of needs. The results show:from Hainan tourist demand level, psychological needs, security needs, respect needs and self realization demand accounted for the smal number of social demand, and a lot of number of emotion and belonging needs. In short two intermediate demand much less demand. From the Hainan tourist motivation, leisure and entertainment, enjoy the natural scenery, experience the folk customs, health, honeymoon tourism projects own high tourism motivation, natural that Hainan itself has the important influence in the tourism motivation.