纺织报告
紡織報告
방직보고
Jiangsu Textile
2014年
11期
63-66
,共4页
产业链%服装%服装出口%转型策略
產業鏈%服裝%服裝齣口%轉型策略
산업련%복장%복장출구%전형책략
Industry chain%clothing%clothing export%transformation countermeasures
当今服装行业的竞争已经从简单的企业间的竞争，转变成为产应链之间的竞争，产应链体系的建设对于企业的市场快速反应、成本控制、产品开发等构成的企业综合竞争力提升具有重要意义，发达国家服装企业非常注重对产应链的建设和完善。本文基于产业链视角分析了我国服装出口企业经营中存在的问题，并提出了相应的转型发展建议。
噹今服裝行業的競爭已經從簡單的企業間的競爭，轉變成為產應鏈之間的競爭，產應鏈體繫的建設對于企業的市場快速反應、成本控製、產品開髮等構成的企業綜閤競爭力提升具有重要意義，髮達國傢服裝企業非常註重對產應鏈的建設和完善。本文基于產業鏈視角分析瞭我國服裝齣口企業經營中存在的問題，併提齣瞭相應的轉型髮展建議。
당금복장행업적경쟁이경종간단적기업간적경쟁，전변성위산응련지간적경쟁，산응련체계적건설대우기업적시장쾌속반응、성본공제、산품개발등구성적기업종합경쟁력제승구유중요의의，발체국가복장기업비상주중대산응련적건설화완선。본문기우산업련시각분석료아국복장출구기업경영중존재적문제，병제출료상응적전형발전건의。
Competition in today's clothing industry has become competition between industry chain from simple competition between enterprises.The construction of industry chain is very important for clothing export enterprises to enhance rapid response to market, cost control, product development, and so on. Clothing enterprises in developed countries focus on construction and improvement of industry chain.This paper analyzes the existing problems of Chinese export business from the perspective of industry chain, and proposes the corresponding transformation countermeasures.
