CAJ | 학술논문

党的十八大强调要让群众广泛享有免费或优惠的基本公共文化服务，在此背景下，湖北省图书馆设立了公益性质的“长江讲坛”。文章在分析图书馆公益讲座的社会功能、媒介特性与文化价值的基础上，论述了公益讲座的传播要素与品牌营造，以长江讲坛一年多的实践归纳了其发展经验和存在的问题，设想了“长江讲坛”的未来发展。
당적십팔대강조요양군음엄범향유면비혹우혜적기본공공문화복무，재차배경하，호북성도서관설립료공익성질적“장강강단”。문장재분석도서관공익강좌적사회공능、매개특성여문화개치적기출상，논술료공익강좌적전파요소여품패영조，이장강강단일년다적실천귀납료기발전경험화존재적문제，설상료“장강강단”적미래발전。
The Party’s Eighteenth National Congress Emphasizes to let people enjoy the basic background of public cultur-al services free or preferential, Hubei Province Library set up the public nature of the Yangtze River Forum.Based on the analysis of the social function of the library public lecture, media characteristic and cultural value basis, discusses the elements of communi-cation and brand to create a public lecture and Yangtze River Forum of practice and development experience and the existing prob-lems and difficulties to be overcome, envisioned a future trends of Yangtze River Forum.