CAJ | 학술논문

旅游业的综合性、市场聚集度低及产品生产链条分工不明确等特点导致旅游业政府失灵、市场失灵的表现及原因不同，通过价格规制、政府协调、尊重旅游地居民的知情权等措施可以规避政府失灵；通过建设智慧旅游系统、规划旅游地的开发、避免垄断等措施可以规避市场失灵。
여유업적종합성、시장취집도저급산품생산련조분공불명학등특점도치여유업정부실령、시장실령적표현급원인불동，통과개격규제、정부협조、존중여유지거민적지정권등조시가이규피정부실령；통과건설지혜여유계통、규화여유지적개발、피면롱단등조시가이규피시장실령。
The com prehensiveness,low m arketconcentration and unclear production division labor cause governm entand m arketfailure in tourism .Som e m easures are putforw ard,such as price regulation,governm entcoordination,respectthe rightto know for destination residents to avoid governm ent failure. By building intelligence system of tourism, planning of tourist developm ent,avoid m onopoly and otherm easuresto avoid m arketfailure.