中外企业文化（下旬刊）
中外企業文化（下旬刊）
중외기업문화（하순간）
Chinese & Foreign Corporate Culture
2014年
5期
19-20
,共2页
对外贸易%顺德制造%品牌营销战略
對外貿易%順德製造%品牌營銷戰略
대외무역%순덕제조%품패영소전략
foreign trade%Shunde manufacturing%brand marketing strategy
区域品牌营销战略是区域特色贸易产业发展的重要内容，广东省珠海市顺德地区家电产业是广东省对外贸易重点试点行业，也是全国三大家电产业集群之一，但顺德外贸家电产业品牌营销推广也存在品牌相对价值较小、缺乏品牌个性化特质、品牌优势固化不强，市场占有率流失大等问题，文章从局部市场层面和整体宏观层面对现有的问题进行了对策分析，以期对顺德地区家电产业的品牌营销战略发展提供理论支持，改善现有状况并为我省乃至国内同行业品牌营销策略发展提供重要参照。
區域品牌營銷戰略是區域特色貿易產業髮展的重要內容，廣東省珠海市順德地區傢電產業是廣東省對外貿易重點試點行業，也是全國三大傢電產業集群之一，但順德外貿傢電產業品牌營銷推廣也存在品牌相對價值較小、缺乏品牌箇性化特質、品牌優勢固化不彊，市場佔有率流失大等問題，文章從跼部市場層麵和整體宏觀層麵對現有的問題進行瞭對策分析，以期對順德地區傢電產業的品牌營銷戰略髮展提供理論支持，改善現有狀況併為我省迺至國內同行業品牌營銷策略髮展提供重要參照。
구역품패영소전략시구역특색무역산업발전적중요내용，광동성주해시순덕지구가전산업시광동성대외무역중점시점행업，야시전국삼대가전산업집군지일，단순덕외무가전산업품패영소추엄야존재품패상대개치교소、결핍품패개성화특질、품패우세고화불강，시장점유솔류실대등문제，문장종국부시장층면화정체굉관층면대현유적문제진행료대책분석，이기대순덕지구가전산업적품패영소전략발전제공이론지지，개선현유상황병위아성내지국내동행업품패영소책략발전제공중요삼조。
regional brand marketing strategy is an important part of the regional characteristics of trade of industrial development, Zhuhai City, Guangdong Province Shunde household electrical appliance industry is the focus of the pilot Guangdong Provincial Foreign Trade and Industry, is one of the three major home appliance industry clusters nationwide, but Shunde household electrical appliance industry brand marketing, foreign trade also exists to promote the value of th e brand is relatively smal , the lack of brand personality traits, brand curing is not strong, the market share loss of such problems, the article from the local market level and the overal macro-level issues of existing countermeasures in order to providing brand marketing strategy development Shunde household electrical appliance industry theoretical support to improve the existing situation and provide important reference for the province and the domestic industry brand marketing strategy development.
