CAJ | 학술논문

我国民办本科高校大部分由民办专科院校升本和独立学院转设而来。作为民办高校中办学层次较高的学校，民办本科高校成长之初就伴随着多方竞争。在生源市场有限和高等教育选择类型多样的背景下，分析民办本科高校的多种竞争对象并寻找最主要的竞争对手，显得非常必要。文章运用SWOT模型，分析民办本科高校与主要竞争对手的内外部因素，用象限定位民办本科高校的发展优势、劣势、机遇和威胁，为改进民办本科高校发展方向、提高竞争力提供建议。
아국민판본과고교대부분유민판전과원교승본화독립학원전설이래。작위민판고교중판학층차교고적학교，민판본과고교성장지초취반수착다방경쟁。재생원시장유한화고등교육선택류형다양적배경하，분석민판본과고교적다충경쟁대상병심조최주요적경쟁대수，현득비상필요。문장운용SWOT모형，분석민판본과고교여주요경쟁대수적내외부인소，용상한정위민판본과고교적발전우세、열세、궤우화위협，위개진민판본과고교발전방향、제고경쟁력제공건의。
The majority of non-governmental undergraduate universities in China were transformed from non-governmental commu-nity colleges and independent colleges.At the higher levels of non-governmental institutions of higher learning, they have suffered increased competitions since their first establishment, especially with limited student enrollment market and diversified selection of higher education.It becomes necessary to analyze the multiple competitors for non-governmental undergraduate universities and to find out the main ones.Using the SWOT mode, this paper analyzes the internal and external factors for non-governmental un-dergraduate universities and other major competitors.Quadrant is applied to position the development strengths, weaknesses, op-portunities and threats for non-governmental undergraduate universities, and to provide suggestions to improve their development direction as well as enhance their competitiveness.