CAJ | 학술논문

随着旅游者群体的日渐成熟，人们越来越多地追求出游的个性化与定制化。传统私人定制旅游方式因周期长、费用昂贵而难以满足不断膨胀的个性化旅游市场需求。探索行之有效的旅游服务定制方式以适应大规模的个性化旅游需求是学界和业界关注的问题之一。本文借鉴互联网平台策略思想，从文献综述入手，提出旅游要素产品模块化定制的方式，尝试构建一种联接旅游产品供给方和需求方的旅游大规模定制平台商业模式。同时，对平台商业模式实现的内外保障条件进行了初步探讨，期待为进一步深入研究奠定基础。
수착여유자군체적일점성숙，인문월래월다지추구출유적개성화여정제화。전통사인정제여유방식인주기장、비용앙귀이난이만족불단팽창적개성화여유시장수구。탐색행지유효적여유복무정제방식이괄응대규모적개성화여유수구시학계화업계관주적문제지일。본문차감호련망평태책략사상，종문헌종술입수，제출여유요소산품모괴화정제적방식，상시구건일충련접여유산품공급방화수구방적여유대규모정제평태상업모식。동시，대평태상업모식실현적내외보장조건진행료초보탐토，기대위진일보심입연구전정기출。
With the development of tourism, people tend to participate in more personalized and customized travel. High cost and long time-consuming of traditional“face to face”travel can hardly meet the need of booming individualized tourism market;therefore, an effective mass customization method for travel service is in urgent need. Based on the concept of internet platform strategy, beginning with the literature review, the research tries to put forward a modular customization approach of essential factors of tourism products, hoping to structure a brand new business mode of tourism mass customization which connects both the party in supply and in demand. Meanwhile, the internal and external supportive conditions for this business mode have been brielfy discussed and illustrated, hoping to lay foundations for the further research.