CAJ | 학술논문

本文通过构建旅游竞争力指标体系，对全国地级及以上城市旅游竞争力进行综合比较与要素分析，得出北京服务竞争力优势强大，资源与市场竞争力有待提高，城市发展水平较高，但生态环境亟需改善，同时，在吸引入境游客、产业结构等方面还存在不同程度的问题。在此基础上，本文探讨了提高北京旅游竞争力的主要措施。
본문통과구건여유경쟁력지표체계，대전국지급급이상성시여유경쟁력진행종합비교여요소분석，득출북경복무경쟁력우세강대，자원여시장경쟁력유대제고，성시발전수평교고，단생태배경극수개선，동시，재흡인입경유객、산업결구등방면환존재불동정도적문제。재차기출상，본문탐토료제고북경여유경쟁력적주요조시。
Based on evaluation index system, the article makes analyses on tourism competitiveness of Chinese cities in 2012. For better analyzing tourism competitiveness of Beijing, the paper selects top10 cities in tourism competitiveness to compare strengths and weaknesses of Beijing in terms of tourist market, tourism service, tourism resources and city development. The Tourism Competitiveness of Beijing is stronger than others in tourism service, but its market competitiveness is weaker than Shanghai and tourism resources are weaker than Chongqing. Furthermore, Beijing is not well developed at attracting overseas tourists,tourism industry structure. Based on above research, the paper makes suggestions on how to improve tourism competition of Beijing in terms of tourism market, hotel, travel agency and tourism industry convergence.