科技视界
科技視界
과기시계
Science&Technology Vision
2014年
34期
212-213
,共2页
Surplus regret%Stockout regret%Price subsidy%Optimal order quantity
[Abstract]Traditional expected utility theory suggests that decision-makers are completely rational, but a large number of experiments and empirical studies have shown that decision-makers will be influenced by their perception of psychological and other factors, is bounded rationality when making decisions. This paper will be based on regret theory, considering the influence of retailer'regret factor on their order quantity in a single cycle,and providing corresponding measures which supplier can take to weaken the influence of retail regret.
