CAJ | 학술논문

为研究新医改背景下民营医院的发展机遇与挑战,回溯我国民营医院的发展历程,并将民营医院与公立医院在医改后的发展情况进行比较,分析其优势与不足,并提出集团化、差异化等经营战略,为民营医院的进一步发展提出建议.
위연구신의개배경하민영의원적발전궤우여도전,회소아국민영의원적발전역정,병장민영의원여공립의원재의개후적발전정황진행비교,분석기우세여불족,병제출집단화、차이화등경영전략,위민영의원적진일보발전제출건의.
The paper studied the development opportunities and challenges faced by private hospitals during the ongoing health reform and reviewed the milestones of such hospitals in China.In addition,it compared the developments of both private hospitals and public hospitals since the reform,analyzed the advantages and disadvantages.Based on such analysis,the paper proposed such business strategies as group strategy and differentiation strategy,pointing the way for further development of private hospitals.