CAJ | 학술논문

当进入一个选定的我国本土新区域市场时,建筑企业面临着建立区域分(子)公司进入和基于项目形式进入两种模式.通过对文献的回顾和对新区域市场进入模式的研究,分别从企业自身和目标区域市场两个方面分析了对这两种进入模式选择的影响因子.企业自身方面的因子主要包括企业自身的能力、企业规模、企业的跨区域工作经验和企业的社会资本.目标区域市场方面的因子主要包括人才和资源的获取、目标市场的竞争激烈程度和目标市场的进入壁垒.研究结果可以为建筑企业选择进入新区域市场的模式提供一定的帮助.
당진입일개선정적아국본토신구역시장시,건축기업면림착건립구역분(자)공사진입화기우항목형식진입량충모식.통과대문헌적회고화대신구역시장진입모식적연구,분별종기업자신화목표구역시장량개방면분석료대저량충진입모식선택적영향인자.기업자신방면적인자주요포괄기업자신적능력、기업규모、기업적과구역공작경험화기업적사회자본.목표구역시장방면적인자주요포괄인재화자원적획취、목표시장적경쟁격렬정도화목표시장적진입벽루.연구결과가이위건축기업선택진입신구역시장적모식제공일정적방조.
When entering a selected our native regional market,contractors are facing two entry modes:the establishment of regional branch(child)company and project based form. Based on literature review and the new regional market entry mode research,from two respects of enterprise itself and the target region market,this paper analyzes the entry mode selection factors. Enterprises factors mainly include the abilities of enterprises,enterprise scale,enterprise cross regional work experience and social capital of enterprises. The target region market factors include the talents and resources of the acquisition,the competition degree of target market and the target market entry barriers. The research results could provide some help for contractors’ choosing entry mode into a new regional market.