计算机工程与应用
計算機工程與應用
계산궤공정여응용
COMPUTER ENGINEERING AND APPLICATIONS
2013年
7期
6-10
,共5页
供应链%强势零售商%内生时机%定价权转移%卖场流量
供應鏈%彊勢零售商%內生時機%定價權轉移%賣場流量
공응련%강세령수상%내생시궤%정개권전이%매장류량
supply chains%dominant retailer%endogenous timing%transfer of pricing power%store traffic
在由单个制造商和强弱零售商组成的供应链中,给出三种博弈时机下的均衡结果求解过程,然后探讨定价权转移、促销转移,以及从众行为对均衡结果的影响;研究供应链的内生时机,并通过数值仿真探讨卖场流量对成员决策和内生时机的影响.研究结果表明:在三种博弈时机下,制造商通过促销转移能够与弱势零售商分享强势零售商的部分利润,此时从众行为降低了强势零售商利润;强势零售商领导是供应链内生时机,并且卖场流量不影响这种内生时机.
在由單箇製造商和彊弱零售商組成的供應鏈中,給齣三種博弈時機下的均衡結果求解過程,然後探討定價權轉移、促銷轉移,以及從衆行為對均衡結果的影響;研究供應鏈的內生時機,併通過數值倣真探討賣場流量對成員決策和內生時機的影響.研究結果錶明:在三種博弈時機下,製造商通過促銷轉移能夠與弱勢零售商分享彊勢零售商的部分利潤,此時從衆行為降低瞭彊勢零售商利潤;彊勢零售商領導是供應鏈內生時機,併且賣場流量不影響這種內生時機.
재유단개제조상화강약령수상조성적공응련중,급출삼충박혁시궤하적균형결과구해과정,연후탐토정개권전이、촉소전이,이급종음행위대균형결과적영향;연구공응련적내생시궤,병통과수치방진탐토매장류량대성원결책화내생시궤적영향.연구결과표명:재삼충박혁시궤하,제조상통과촉소전이능구여약세령수상분향강세령수상적부분리윤,차시종음행위강저료강세령수상리윤;강세령수상령도시공응련내생시궤,병차매장류량불영향저충내생시궤.
@@@@Based on transfer of wholesale pricing power and consumers herd behavior, this paper gives solving processes of equilibrium results under three games timing, and then explores the effects of transfer of pricing power, promotional transfer and herd behavior on equilibrium results. Finally, it studies endogenous timing of competing supply chains, and explores the effects of operating costs and store traffic on member decision and endogenous timing through numerical simulations. The study shows that manufacturer can share some of dominant retailer’s profits with weak retailer through promotional transfer under three games timing. At this moment, dominant retailer’s profits decrease with the enhancement of herd behavior. Dominant retailer Stackelberg is endogenous timing of supply chains, which is affected by store traffic.
