晋中学院学报
晉中學院學報
진중학원학보
JOURNAL OF JINZHONG UNIVERSITY
2013年
2期
34-38
,共5页
感知风险%背包客%户外活动
感知風險%揹包客%戶外活動
감지풍험%배포객%호외활동
perceived risk%backpacker%outdoor activity
以西安秦岭地区的背包客为例,研究背包客的人口结构特征、户外活动感知风险维度以及与行为特征之间的相关性,可知:目前西安秦岭地区的背包客主要以中高等收入的青年人为主;背包客户外活动感知风险中身体风险维度感知最高,其次是绩效和设施设备风险,而心理和便利风险、财务和社会风险维度感知较低;背包客户外活动感知风险受到行为特征的影响,其中身体风险、绩效和设施设备风险维度受行为特征影响较大.研究背包客户外活动的感知风险,有助于政府、景区采取针对性措施,保证背包客的户外安全,并提高背包客旅游的满意度.
以西安秦嶺地區的揹包客為例,研究揹包客的人口結構特徵、戶外活動感知風險維度以及與行為特徵之間的相關性,可知:目前西安秦嶺地區的揹包客主要以中高等收入的青年人為主;揹包客戶外活動感知風險中身體風險維度感知最高,其次是績效和設施設備風險,而心理和便利風險、財務和社會風險維度感知較低;揹包客戶外活動感知風險受到行為特徵的影響,其中身體風險、績效和設施設備風險維度受行為特徵影響較大.研究揹包客戶外活動的感知風險,有助于政府、景區採取針對性措施,保證揹包客的戶外安全,併提高揹包客旅遊的滿意度.
이서안진령지구적배포객위례,연구배포객적인구결구특정、호외활동감지풍험유도이급여행위특정지간적상관성,가지:목전서안진령지구적배포객주요이중고등수입적청년인위주;배포객호외활동감지풍험중신체풍험유도감지최고,기차시적효화설시설비풍험,이심리화편리풍험、재무화사회풍험유도감지교저;배포객호외활동감지풍험수도행위특정적영향,기중신체풍험、적효화설시설비풍험유도수행위특정영향교대.연구배포객호외활동적감지풍험,유조우정부、경구채취침대성조시,보증배포객적호외안전,병제고배포객여유적만의도.
Taking the backpackers of Xi’an Qinling region as an example, this article researches the population structure characteristics of backpackers and the correlation between the perceived risk dimensions of outdoor activities and behavior characteristics. The result indicates that the backpackers in the Qinling region are mainly young people with middle-high incomes;that among the perceived risks of backpackers’outdoor activities,physical risk is the highest,secondly performance risk and facility risk,while psychological and convenient risk and financial and social risk are lower;that the perceived risks of backpackers’outdoor activities are affected by the behavior characteristics, but physical, performance and facility risks are more affected by behavior characteristics among these risks. The study on perceived risk of backpackers’outdoor activities will help the government and scenic spots to take appropriate measures,guarantee the backpackers’outdoor security and increase tourism satisfaction.