CAJ | 학술논문

本文首先分析了移动数据业务流量经营的背景,然后提出了流量经营的思路,即4个维度“降成本、提价值、保质量、促增长”和两个渠道“网络渠道、市场渠道”,并详细分析了流量经营的方法策略,从而为移动运营商的移动数据业务运营提供了参考策略和指导建议.
본문수선분석료이동수거업무류량경영적배경,연후제출료류량경영적사로,즉4개유도“강성본、제개치、보질량、촉증장”화량개거도“망락거도、시장거도”,병상세분석료류량경영적방법책략,종이위이동운영상적이동수거업무운영제공료삼고책략화지도건의.
This paper first analyzes the background of flow operation of mobile data service, and puts forward flow operation ideas, namely the four dimensions“reduce costs, improve quality, security value, promote growth” and two channels “network channels, marketing channels”, and a detailed analysis of the strategy and methods of flow operation, provides reference strategies and suggestions for mobile data service operation of mobile operators.