CAJ | 학술논문

目前多数研究都聚焦于小米营销策略,有人认为它的营销策略创造了一个奇迹,也有人认为其是过度营销,本文则将小米从营销的外衣中剥离出来,单从商业模式上来讨论小米的模式,最后提出深度定制MIUI与有效整合“小米系”来建设生态体系的策略.
목전다수연구도취초우소미영소책략,유인인위타적영소책략창조료일개기적,야유인인위기시과도영소,본문칙장소미종영소적외의중박리출래,단종상업모식상래토론소미적모식,최후제출심도정제MIUI여유효정합“소미계”래건설생태체계적책략.
@@@@Most studies have focused on the marketing strategy of xiaomi, which someone think create a miracle. However, the others think it is an excessive marketing. No matter what it is really, we have just discussed the business mode of xiaomi. Then, we also put forward the strategy about establishing ecology system by optimizing MIUI deeply and integrating‘xiaomi’ families effectively.