CAJ | 학술논문

以西安世界园艺博览会为例,探索重大事件网络关注度和现实客流量之间的内在关系.通过百度搜索获取西安世界园艺博览会的用户关注指数,并搜集世界园艺博览会的日接待人数.运用相关和回归分析方法对其网络关注度和现实客流量的关系进行探讨.研究发现:重大事件网络关注度和现实客流量之间存在较强的相关关系,其网络关注度是现实客流量的前兆.具体表现在西安世园会上为:①周内网络关注度是其现实客流量的前兆,前兆效应大约为4 d;②节前后网络关注度的变化较之于现实客流量具有超前性,其前兆效应大约为7 d;③“十一”假前后网络关注度是现实客流量的前兆,其天数大约为6 d.
이서안세계완예박람회위례,탐색중대사건망락관주도화현실객류량지간적내재관계.통과백도수색획취서안세계완예박람회적용호관주지수,병수집세계완예박람회적일접대인수.운용상관화회귀분석방법대기망락관주도화현실객류량적관계진행탐토.연구발현:중대사건망락관주도화현실객류량지간존재교강적상관관계,기망락관주도시현실객류량적전조.구체표현재서안세완회상위:①주내망락관주도시기현실객류량적전조,전조효응대약위4 d;②절전후망락관주도적변화교지우현실객류량구유초전성,기전조효응대약위7 d;③“십일”가전후망락관주도시현실객류량적전조,기천수대약위6 d.
@@@@The case of Xi’an World Horticultural Exposition was taken to explore the intrinsic relationship between degree of consumer attention of network and tourism flow of Mega-event. Through the Baidu searcher,we got the consumer attention index of Xi’an World Horticultural Exposition,and gathered the tourist flow everyday. The correlation and regression analysis was used to discuss the relationship between its degree of consumer attention of network and tourist flow. We can draw the following conclusion that there is a strong correlation between network attention and tourism flow of Mega-event,and network attention is the precursor to tourism flow. Specific performances in the Xi’an World Horticultural Exposition are as follows:Firstly,within the week,degree of consumer attention of network is the precursor of its tourist flow,and its precursor effect is about 4 days;Secondly,in holidays,degree of consumer attention of network is ahead of tourist flow,and its precursor effect is about 7 days;Thirdly,during the National Day holiday,the precursor effect is about 6 days.