CAJ | 학술논문

随着跨国商务活动的日益频繁,跨文化商务交际中语言活用成为了提高国际商务活动效率的有效途径.其中,模糊语在跨文化商务英语谈判中的应用是就是一个系统的过程.该文首先具体分析了模糊语言在谈判中的应用形式,客观地展示模糊语在跨文化商务英语谈判中的应用;其次,具体阐述在跨文化商务英语谈判中使用模糊语的原因;最后,主要针对在不同文化和谈判策略下,如何更巧妙的运用模糊语,从而达到共赢的效果.
수착과국상무활동적일익빈번,과문화상무교제중어언활용성위료제고국제상무활동효솔적유효도경.기중,모호어재과문화상무영어담판중적응용시취시일개계통적과정.해문수선구체분석료모호어언재담판중적응용형식,객관지전시모호어재과문화상무영어담판중적응용;기차,구체천술재과문화상무영어담판중사용모호어적원인;최후,주요침대재불동문화화담판책략하,여하경교묘적운용모호어,종이체도공영적효과.
@@@@With the development of cross-cultural business, the flexible use of language in cross-cultural communication has been an effective approach to promoting international business. The application of fuzzy language in cross-cultural business nego?tiation is a systematical progress. This paper firstly formulates the styles of the fuzzy language in English for cross-cultural business negotiation. Secondly, the reasons for use the fuzzy language are well presented. It improves the efficiency and appropriateness, enhances the flexibility. The negotiators use fuzzy language persuasively and create a harmonious atmosphere. Thirdly, the study aims to help to use business English appropriately and effectively by adopting the vagueness as a strategy. The major findings of the study on vagueness in cross-cultural business English negotiation are presented for the negotiators to use fuzzy language effec?tively.