CAJ | 학술논문

随着企业规模日益扩大,外部环境的变幻莫测,企业进行战略管理是重中之重,发展战略的实现途径主要是并购和战略联盟,在企业并购、战略联盟或合资企业中需要充分发挥战略协同产生协同效应,以实现战略目标、降低成本和提高核心竞争力.本文对战略协同的实现、协同机会的识别和挖掘以及实施战略协同应注意的问题进行了充分分析,为企业实现战略目标打下基础.
수착기업규모일익확대,외부배경적변환막측,기업진행전략관리시중중지중,발전전략적실현도경주요시병구화전략련맹,재기업병구、전략련맹혹합자기업중수요충분발휘전략협동산생협동효응,이실현전략목표、강저성본화제고핵심경쟁력.본문대전략협동적실현、협동궤회적식별화알굴이급실시전략협동응주의적문제진행료충분분석,위기업실현전략목표타하기출.
With the increasing enlarge of enterprise's scale, external environment changes unpredictably, so it is very important to do strategy management, the realization way of development strategy is main merge and strategy alliance, it's need to fully develop strategy synergy to produce synergy effect in the enterprise's merge, strategy alliance and business corporation, which can realize strategy object, reduce cost and increase core competitiveness. In the paper, strategy synergy's realization, synergy opportunity's identification and the attentive problem of implement strategy synergy are fully analyzed, which lay a foundation for realizing strategy object.