CAJ | 학술논문

目前,我国民办高职教育出现了大发展和大调整现象,业内竞争日益加剧,民办高职既要面对生市场又要面对就业市场,可见它具有鲜明的市场性.美国学者迈克尔·波特研究所在本行业的战略时提出竞争状况决定五种基本竞争力量即行业内的竞争者、供应商力量、客户力量、新进入者以及替代威胁力量.本文试图通过波特五力分析模型与民办高职契合点来剖析了高职教育面临的竞争态势,目的是培育和提升民办高职教育的核心竞争力,找到走可持续发展的路径.
목전,아국민판고직교육출현료대발전화대조정현상,업내경쟁일익가극,민판고직기요면대생시장우요면대취업시장,가견타구유선명적시장성.미국학자매극이·파특연구소재본행업적전략시제출경쟁상황결정오충기본경쟁역량즉행업내적경쟁자、공응상역량、객호역량、신진입자이급체대위협역량.본문시도통과파특오력분석모형여민판고직계합점래부석료고직교육면림적경쟁태세,목적시배육화제승민판고직교육적핵심경쟁력,조도주가지속발전적로경.
At present, China's private higher vocational education has a rapid development and big adjustment, and the industry competition is intensified day by day. Private higher vocational colleges should face up to the students market and the job market, so it has distinct marketability. American scholars Michael Potter proposed that the competition depends on five basic competitive forces: the competitors in the industry, supplier power, customer power, new entrants and alternative power threat. This paper tries to analyze the competition situation that higher vocational education face through the meeting point between Porter's Five Forces Model and private higher vocational colleges, to cultivate and promote the core competitiveness of private higher vocational education and find the path of sustainable development.