CAJ | 학술논문

体育旅游的开发是目前体育理论界研究的热点问题,但是现有的研究缺乏对体育旅游产品开发的具体案例分析为理论支撑.本文以重庆武隆体育旅游开发为例,以资源观为理论依据,在运用文献分析法和实地考察法剖析案例成功经验的基础上针对大众体育旅游者和竞技体育旅游者来讨论体育旅游开发的措施.
체육여유적개발시목전체육이론계연구적열점문제,단시현유적연구결핍대체육여유산품개발적구체안례분석위이론지탱.본문이중경무륭체육여유개발위례,이자원관위이론의거,재운용문헌분석법화실지고찰법부석안례성공경험적기출상침대대음체육여유자화경기체육여유자래토론체육여유개발적조시.
sports tourism development is currently a hot issue of the theoretical study of sports, but the existing research lack of sports tourism product development case analysis theory. This article take the Chongqing sports tourism develop-ment in Wulong as an example, to resource view as the theoretical basis, the use of literature analysis and field survey method to analyze the cases based on the successful experience in mass sports and competitive sports tourists tourists to discuss sports tourism development measures.