湖北第二师范学院学报
湖北第二師範學院學報
호북제이사범학원학보
JOURNAL OF HUBEI UNIVERSITY OF EDUCATION
2012年
z1期
88-90
,共3页
南通家纺业%品牌战略%品牌竞争力
南通傢紡業%品牌戰略%品牌競爭力
남통가방업%품패전략%품패경쟁력
Nantong textile industry%brand strategies%brand competitiveness
在买方市场条件下,品牌已经成为企业提高市场占有率的重要手段.本文在研究南通家纺业实施品牌战略现状后,重点从企业和政府两个角度着手,提出提升南通家纺业品牌竞争力的对策.
在買方市場條件下,品牌已經成為企業提高市場佔有率的重要手段.本文在研究南通傢紡業實施品牌戰略現狀後,重點從企業和政府兩箇角度著手,提齣提升南通傢紡業品牌競爭力的對策.
재매방시장조건하,품패이경성위기업제고시장점유솔적중요수단.본문재연구남통가방업실시품패전략현상후,중점종기업화정부량개각도착수,제출제승남통가방업품패경쟁력적대책.
Under the condition of buyer’s market,“Brand”has become an important business approach to increase market share. Based on the study concerning the current status of Nantong home textile industry and its implementation of brand strategies, the paper proposes practical countermeasures to help promote the brand competitiveness from the perspective of both the enterprises and the government.
