CAJ | 학술논문

漳州茶叶发展历史悠久,现已形成了全省最完整的产业链且产地优势和品种优势明显,但是仍然存在着各自为战、多龙治水,地方政府推动时冷时热以及市场营销严重缺位等问题.为避免由大生产滑落到大衰退,首先应该组织茶农、茶企学习以资本运作整合产业链条,其次政府的宏观管理要市场化和专业化结合,还要营销茶文化以塑造漳州品牌.
장주다협발전역사유구,현이형성료전성최완정적산업련차산지우세화품충우세명현,단시잉연존재착각자위전、다룡치수,지방정부추동시랭시열이급시장영소엄중결위등문제.위피면유대생산활락도대쇠퇴,수선응해조직다농、다기학습이자본운작정합산업련조,기차정부적굉관관리요시장화화전업화결합,환요영소다문화이소조장주품패.
Zhangzhou tea industry had a long development history, now it has formed the most complete industry chain and the evident advantages of origin and cultivars in Fujian, but there are still some disadvantages, such as more or less operating independently, multiple administrative departments, the wavering support of local government, lack of proper marketing etc. To prevent the situation of big rise and fall, following actions should be taken: helping tea farmers and companies learn to integrate tea industry chains through capital operations, to build local brand by marketing tea culture, combining marketization and specialization to strengthen macro management.