山东纺织经济
山東紡織經濟
산동방직경제
SHANDONG TEXTILE ECONOMY
2013年
5期
52-54
,共3页
围巾%儿童%调研
圍巾%兒童%調研
위건%인동%조연
scarf%children%research
随着人们生活水平的提高,作为服饰点缀品的围巾越来越受到家长的重视,成为装扮孩子体现时尚的有效手段.本研究以嘉兴地区的儿童和家长为调研对象,开展了关于儿童佩戴围巾习惯、围巾价格、图案设计等方面的调研,以便了解儿童围巾市场目标顾客的相关要求,从而指导围巾的设计.
隨著人們生活水平的提高,作為服飾點綴品的圍巾越來越受到傢長的重視,成為裝扮孩子體現時尚的有效手段.本研究以嘉興地區的兒童和傢長為調研對象,開展瞭關于兒童珮戴圍巾習慣、圍巾價格、圖案設計等方麵的調研,以便瞭解兒童圍巾市場目標顧客的相關要求,從而指導圍巾的設計.
수착인문생활수평적제고,작위복식점철품적위건월래월수도가장적중시,성위장분해자체현시상적유효수단.본연구이가흥지구적인동화가장위조연대상,개전료관우인동패대위건습관、위건개격、도안설계등방면적조연,이편료해인동위건시장목표고객적상관요구,종이지도위건적설계.
With the improvement of people’s living standard, the scarf as a dress ornament has re-ceived more and more attention of parents, which becomes effective means to reflect fashionable dress for children. In this study, the children and their parents in Jiaxing area are regarded as the research object, and the research carried on relates to the habit of wearing scarf for children, scarf price, pattern design etc in order to understand the requirements of target customer for children scarf market.