CAJ | 학술논문

高职院校要实现科学发展,必须树立品牌战略的发展思路.根据高职院校发展的内外部环境变化,针对在品牌经营中存在的问题,提出依靠特色创品牌,在品牌建设中彰显特色;坚持以就业为导向,主动服务经济社会发展;深化校企合作,共同打造强势品牌;坚持以创新的理念引领品牌经营等策略,以期推进高职院校快速发展.
고직원교요실현과학발전,필수수립품패전략적발전사로.근거고직원교발전적내외부배경변화,침대재품패경영중존재적문제,제출의고특색창품패,재품패건설중창현특색;견지이취업위도향,주동복무경제사회발전;심화교기합작,공동타조강세품패;견지이창신적이념인령품패경영등책략,이기추진고직원교쾌속발전.
Vocational colleges must establish brand strategy ideas to realize scientific development. According to the higher vocational education development of changement at the internal and external environment , based on the problems in brand management, This paper puts forward several countermeasures in order to promote the rapid development of higher vocational education, such as building brand relying on the colleges‘characteristics and revealing characteristics on brand construction;adhering to the employment as the guidance and servicing econo-my social development actively; deepening the cooperation between colleges and enterprises to build a strong brand together;insisting on the concept of innovation to lead brand management strategy, etc.