CAJ | 학술논문

超市农产品经营由于质量安全方面的优势,正逐渐成为居民家庭采购食用农产品的主渠道.为更好管控质量安全问题,超市有必要也有条件创新农产品供应链,构建供应链封闭化运行模式,它由市场准入、多级检测、信息追溯三个流程整合而成.本文结合调查数据,从外在推力、市场拉力及企业自身三个方面对实施障碍进行了剖析,并从政府和企业两个角度提出了推进实施超市农产品供应链封闭化运行模式的政策建议.
초시농산품경영유우질량안전방면적우세,정축점성위거민가정채구식용농산품적주거도.위경호관공질량안전문제,초시유필요야유조건창신농산품공응련,구건공응련봉폐화운행모식,타유시장준입、다급검측、신식추소삼개류정정합이성.본문결합조사수거,종외재추력、시장랍력급기업자신삼개방면대실시장애진행료부석,병종정부화기업량개각도제출료추진실시초시농산품공응련봉폐화운행모식적정책건의.
Supermarkets have a big advantage in the quality and safety of farm produce , which have gradually become the main access to edible agricultural products for urban families .To better control food quality and safety , it's necessary and workable for supermarkets to innovate its supply chain of agricultural products by building a closed supply chain operation mode.This operation mode is the integration of three operation procedures , namely:market entry, multilevel inspection and information tracking.In order to research the implementation mechanism of this mode , this paper analyzes the implementation obstacles from three aspects based on the data collected from field investigations:external force, market pulling force and su-permarket itself.At last, the paper puts forward some suggestions for the implementation of this mode from the perspective of the government and that of the enterprises .