CAJ | 학술논문

运用数据包络分析及主成分回归法,对我国30个省(市)旅游业的区域技术效率差异及其影响因素进行了分阶段研究.结果表明,我国旅游业整体效率偏低,在发展格局和地区分布上存在着显著差异,总效率和规模效率呈现出中部高、东西部低的现状,而纯技术效率依然是东中西依次降低;各种资源配置不合理,亟待互补整合.其次,媒体报道量与综合技术效率呈现高度相关,旅游宣传及区域合作应该是政府部门提高旅游效率工作中的重点.
운용수거포락분석급주성분회귀법,대아국30개성(시)여유업적구역기술효솔차이급기영향인소진행료분계단연구.결과표명,아국여유업정체효솔편저,재발전격국화지구분포상존재착현저차이,총효솔화규모효솔정현출중부고、동서부저적현상,이순기술효솔의연시동중서의차강저;각충자원배치불합리,극대호보정합.기차,매체보도량여종합기술효솔정현고도상관,여유선전급구역합작응해시정부부문제고여유효솔공작중적중점.
This paper employs a data envelopment analysis (DEA) method and principal component regression (PCR) to analyze the technical efficiency of China’s regional tourism industry and its determinants, including 30 provinces (municipalities). It reflects the current development pattern of the domestic tourism industry and regional difference. It is found that the total efficiency level of central region is higher than the east and west region, while the pure technical efficiency is still the highest in the east. It is because of the unreasonable resources allocation, and the implement and deepening of the integrated cooperation of the regional tourism are extremely urgent. It also shows that the media reported and the technical efficiency are highly related, and the traveling propaganda and the region cooperation should be the key point in the work of the related government departments.