CAJ | 학술논문

城市日益增长的休闲游憩需求,为具备区位优势和景观效应的边缘地带提供了旅游业发展的巨大机遇.立足于资源特色,构建核心产品,实现主题营销,是边缘区突破核心区极化作用和屏蔽效应,实现旅游开发创新的重要途径.与南宁、桂林—阳朔核心区域以及周边县市相比,茉莉花是广西横县独一无二的资源特色;认为广西横县旅游业开发创新,应立足于茉莉花资源特色,致力于茉莉花旅游核心品牌,构建以六景、横州为核心,南梧高速、湘桂铁路、209国道、101省道、郁江水系为交通骨架的旅游精品线路,以南宁、北部湾经济区、广东、东南亚为主要目标市场,实现主题营销.
성시일익증장적휴한유게수구,위구비구위우세화경관효응적변연지대제공료여유업발전적거대궤우.립족우자원특색,구건핵심산품,실현주제영소,시변연구돌파핵심구겁화작용화병폐효응,실현여유개발창신적중요도경.여남저、계림—양삭핵심구역이급주변현시상비,말리화시엄서횡현독일무이적자원특색;인위엄서횡현여유업개발창신,응립족우말리화자원특색,치력우말리화여유핵심품패,구건이륙경、횡주위핵심,남오고속、상계철로、209국도、101성도、욱강수계위교통골가적여유정품선로,이남저、북부만경제구、엄동、동남아위주요목표시장,실현주제영소.
For fringe regions, which have the advantage of edge effects and landscape, urban's growing demand for leisure and recreation has provided great tourism development opportunities, at the same time, the negative impact by the polarization and shield-ing effect from the core area. Based on resource characteristics, building the core product, to achieve the theme of marketing, is the important tourism develop innovative way to breakthrough the shielding effect in the core area. Compared to the core area of Nanning, Guilin -Yangshuo and the surrounding counties and cities, jasmine industry is a unique resource characteristic for Heng county. based on the characteristics of the core brand-Jas-mine-dedicated to Jasmine travel to achieve the theme of market-ing to build Liujing, Heng county as the core, high-speed Nan-wu highway, Xiang-Gui railway, 209 national and 101 provincial road, Yu River to the tourist traffic skeleton fine lines, and Nan-ning, the North Bay economic Zone, Guangdong, Southeast Asia as the main target market, An important develop innovative model to for Heng county tourism industry put forwards.