CAJ | 학술논문

平台型企业逐渐成为新经济的一种重要的产业组织现象.平台型企业独特的产业组织形态,决定了它独特的商业竞争战略.传统的竞争战略比如成本领先战略,差异化战略明显无法解释和指导平台企业的竞争战略.文章借鉴行动者网络理论,提出了平台企业竞争战略分析PSOTJ框架.然后在归纳产业组织理论基础上,分析了基于平台生命周期的平台企业的生态系统形成战略以及相应的策略性行为,同时给平台企业的职业经理人提供一个良好的实战指南.
평태형기업축점성위신경제적일충중요적산업조직현상.평태형기업독특적산업조직형태,결정료타독특적상업경쟁전략.전통적경쟁전략비여성본령선전략,차이화전략명현무법해석화지도평태기업적경쟁전략.문장차감행동자망락이론,제출료평태기업경쟁전략분석PSOTJ광가.연후재귀납산업조직이론기출상,분석료기우평태생명주기적평태기업적생태계통형성전략이급상응적책략성행위,동시급평태기업적직업경리인제공일개량호적실전지남.
Platform enterprises are becoming more and more popular in new economy.Their unique industry organizations de?cide their unique competitive strategy.Traditional strategy such as low cost and differentiation cannot explain and direct the com?petitive strategy of platform enterprise.Based on the theory of ANT,the paper presents the PSOTJ framework of platform enter?prise strategy analysis.Based on the life cycle of platform,the paper studies the framework of formation of competitive strategy and tactical behavior,and gives guidance to executive manager of platform enterprise.