华东经济管理
華東經濟管理
화동경제관리
EAST CHINA ECONOMIC MANAGEMENT
2013年
1期
123-125
,共3页
企业社会责任%责任竞争力%竞争优势基本形式
企業社會責任%責任競爭力%競爭優勢基本形式
기업사회책임%책임경쟁력%경쟁우세기본형식
corporate social responsibility%responsibility competitiveness%basic form of competitive advantages
从服务顾客视角创新竞争优势基本形式具有理论和现实意义.文章借鉴波特的竞争优势基本形式概念,提出了产品低成本、差异化的竞争优势基本形式“二维理念”.然而“二维理念”对企业责任竞争力不能作出较好的解释,在分析原因后,我们添加了竞争优势基本形式的产品“利他性内涵”这一新维度,从而形成竞争优势基本形式的“三维理念”,并用该“三维理念”来解释企业责任竞争力的形成.
從服務顧客視角創新競爭優勢基本形式具有理論和現實意義.文章藉鑒波特的競爭優勢基本形式概唸,提齣瞭產品低成本、差異化的競爭優勢基本形式“二維理唸”.然而“二維理唸”對企業責任競爭力不能作齣較好的解釋,在分析原因後,我們添加瞭競爭優勢基本形式的產品“利他性內涵”這一新維度,從而形成競爭優勢基本形式的“三維理唸”,併用該“三維理唸”來解釋企業責任競爭力的形成.
종복무고객시각창신경쟁우세기본형식구유이론화현실의의.문장차감파특적경쟁우세기본형식개념,제출료산품저성본、차이화적경쟁우세기본형식“이유이념”.연이“이유이념”대기업책임경쟁력불능작출교호적해석,재분석원인후,아문첨가료경쟁우세기본형식적산품“이타성내함”저일신유도,종이형성경쟁우세기본형식적“삼유이념”,병용해“삼유이념”래해석기업책임경쟁력적형성.
It is of great theoretical and realistic significance to innovate competitive advantage’s fundamental on the perspec?tive of serving customer.This paper puts forward two-dimension concept of competitive advantage’s fundamental by borrowing ideas from the Porter’s concept of competitive advantage’s fundamental.But the two dimension competitive advantage’s funda?mental can’t give complete explanation to firm’s competitiveness arising from corporate social responsibility.After clarify the reason,the paper adds a new dimension,namely “altruistic connotation” to the above two dimensions and propose a philos?ophy of a three-dimension competitive advantage’s fundamental,then using it to explain the competitiveness arising from cor?porate social responsibility.
