CAJ | 학술논문

为了让公交乘客在心理上真正树立“公交优先”的消费理念,通过对乘客的消费决策心理进行调查与分析,设计了3种换乘搜索算法,建设了换乘查询短信平台,为乘客提供查询服务.运行结果表明:“经过权重改良的树形搜索算法”满足了乘客个性化的消费偏好,有助于改善乘客的消费体验.而“同心圆搜索算法”能够从消费观念上引导乘客形成更加绿色健康的混合出行习惯,节能减排,促进公交网络的优化.
위료양공교승객재심리상진정수립“공교우선”적소비이념,통과대승객적소비결책심리진행조사여분석,설계료3충환승수색산법,건설료환승사순단신평태,위승객제공사순복무.운행결과표명:“경과권중개량적수형수색산법”만족료승객개성화적소비편호,유조우개선승객적소비체험.이“동심원수색산법”능구종소비관념상인도승객형성경가록색건강적혼합출행습관,절능감배,촉진공교망락적우화.
In order to establish the philosophy of“bus priority”for the bus passengers,this study designed three types of bus transfer searching algorithms and constructed the SMS query platform by investigating and ana-lyzing the consumption decision-making psychology of the passengers. The operation results showed that“the tree searching algorithm with weight improvement”could meet passengers’personalized consumption prefer-ences,which is helpful for enhancing their consumption experience. Meanwhile,the“concentric searching algo-rithm”could guide the passengers to form the mixed green and healthy travel habit from the perspective of con-sumption attitude,which may promote the optimization of the public transport network.