衡水学院学报
衡水學院學報
형수학원학보
JOURNAL OF HENGSHUI UNIVERSITY
2013年
1期
107-112
,共6页
工业旅游%资源类型%发展模式%产品设计%晋江市
工業旅遊%資源類型%髮展模式%產品設計%晉江市
공업여유%자원류형%발전모식%산품설계%진강시
industrial tourism%types of tourism resource%developing model%product design%Jinjiang
作为全国县域经济基本竞争力百强县之一的福建省晋江市,旅游区位条件良好,旅游基础设施完善,市场需求广阔,工业旅游资源和其他旅游资源丰富.晋江市工业旅游资源以工厂企业类为主,境内知名品牌企业的建筑环境、生产设施设备、流程场景、生产技术、生产成果、企业文化历史都是重要的工业旅游资源.未来,晋江市工业企业应规范生产流程型、工艺展示型和工业景观型的工业旅游发展模式;深度挖掘“晋江经验”和特色产业的文化内涵,开发更具地方特色的工业旅游产品;将发展文化创意型旅游项目,作为提升企业品牌知名度、市场美誉度,完善企业文化内涵,塑造企业核心竞争力的重要手段;商贸会展型工业旅游亟需从政策引导、规范厂家行为、招商引资、改善设施条件等方面提高.最后,根据晋江市体育用品、男装品牌、食品制造、传统工艺和文化创意企业、新能源与环保产业以及商贸会展场馆的产业集聚和空间分布,设计出6条工业旅游线路产品.
作為全國縣域經濟基本競爭力百彊縣之一的福建省晉江市,旅遊區位條件良好,旅遊基礎設施完善,市場需求廣闊,工業旅遊資源和其他旅遊資源豐富.晉江市工業旅遊資源以工廠企業類為主,境內知名品牌企業的建築環境、生產設施設備、流程場景、生產技術、生產成果、企業文化歷史都是重要的工業旅遊資源.未來,晉江市工業企業應規範生產流程型、工藝展示型和工業景觀型的工業旅遊髮展模式;深度挖掘“晉江經驗”和特色產業的文化內涵,開髮更具地方特色的工業旅遊產品;將髮展文化創意型旅遊項目,作為提升企業品牌知名度、市場美譽度,完善企業文化內涵,塑造企業覈心競爭力的重要手段;商貿會展型工業旅遊亟需從政策引導、規範廠傢行為、招商引資、改善設施條件等方麵提高.最後,根據晉江市體育用品、男裝品牌、食品製造、傳統工藝和文化創意企業、新能源與環保產業以及商貿會展場館的產業集聚和空間分佈,設計齣6條工業旅遊線路產品.
작위전국현역경제기본경쟁력백강현지일적복건성진강시,여유구위조건량호,여유기출설시완선,시장수구엄활,공업여유자원화기타여유자원봉부.진강시공업여유자원이공엄기업류위주,경내지명품패기업적건축배경、생산설시설비、류정장경、생산기술、생산성과、기업문화역사도시중요적공업여유자원.미래,진강시공업기업응규범생산류정형、공예전시형화공업경관형적공업여유발전모식;심도알굴“진강경험”화특색산업적문화내함,개발경구지방특색적공업여유산품;장발전문화창의형여유항목,작위제승기업품패지명도、시장미예도,완선기업문화내함,소조기업핵심경쟁력적중요수단;상무회전형공업여유극수종정책인도、규범엄가행위、초상인자、개선설시조건등방면제고.최후,근거진강시체육용품、남장품패、식품제조、전통공예화문화창의기업、신능원여배보산업이급상무회전장관적산업집취화공간분포,설계출6조공업여유선로산품.
As one of top 100 strong counties of countrywide economic competitiveness, Jinjiang city in Fujian has good tourism geographic conditions, complete tourism infrastructures, huge market demands, rich industrial tourism resources and other tourism resources. The enterprise tourism resources are the main types of industrial tourism resources including well-known enterprises' built environment, production facilities, production processes and scenes, production technology, production, corporate culture and history. And industrial heritages and industrial projects are also important parts of the industrial tourism resources in Jinjiang. In the future, industrial enterprises in Jinjiang should regulate the production process model, the craft demonstrations model, and the industrial landscape model. Industrial enterprises in Jinjiang should extract deeply the cultural connotations of ‘the Jinjiang experience’ and special industries, and develop industrial tourism products with more local characteristics. Industrial enterprises in Jinjiang should consider developing cultural and creative industrial tourism projects as an important means to enhance brand awareness, market reputation, improve corporate culture, and shape the core competitiveness of enterprises. To develop the trade exhibition industrial tourism, we urgently need to make guiding policies, normalize the enterprise operations, attract investment and improve the condition of facilities. Finally, according to the industry clustering and spatial distribution of sporting goods, men's brand, food manufacturing, traditional crafts and cultural and creative enterprises, new energy and environmental protection industry and trade exhibition venues, the paper designs six industrial tourism lines.