CAJ | 학술논문

设计是创造商品高附加值最直接、最有效的措施和手段.“物以稀为贵”是经济生活中的一般性原则,深谙此理的企业经常会人为地制造产品的“稀缺”以获得这样的效果,而牟取商品的高附加值以追求最大的利润.其手段无非为两种,第一种是制造“量的奢侈”,第二种则是制造“质的奢侈”.
설계시창조상품고부가치최직접、최유효적조시화수단.“물이희위귀”시경제생활중적일반성원칙,심암차리적기업경상회인위지제조산품적“희결”이획득저양적효과,이모취상품적고부가치이추구최대적리윤.기수단무비위량충,제일충시제조“량적사치”,제이충칙시제조“질적사치”.
Design is the most direct and effective way to create high-value-added goods. Since something is valued if it is rare as a common sense of the economic life, so the enterprises often create a sense of products"scarcity"to achieve this effect. There are two means:firstly“the luxury of quality”and secondly“the luxury of quantity”.