不同类型购买行为下价格折扣对消费者行为意向的影响
불동류형구매행위하개격절구대소비자행위의향적영향
Impact of price discounts on consumer behavioral intentions with different purchase behaviors
  • 万方数据
    辽宁工程技术大学学报（社会科学版） 료녕공정기술대학학보（사회과학판）
    JOURNAL OF LIAONING TECHNICAL UNIVERSITY (SOCIAL SCIENCE EDITION)
    2013年 1期 64-66 ,共3页

    高晓倩%田立欣

    고효천%전립흔

    消费者%价格折扣%感知质量%感知价值%购买意愿 消費者%價格摺釦%感知質量%感知價值%購買意願
    소비자%개격절구%감지질량%감지개치%구매의원
    consumer%price discounts%perceived quality%perceived value%purchase inten-tion
    通过问卷调查方法,分析对于空调和牙膏2种不同类型购买产品,在中等价格折扣水平下消费者的感知价值和行为意向的差异.结果表明:在2种不同类型购买情况下消费者感知价值存在差异显著,购买意愿差异并不显著.
    통과문권조사방법,분석대우공조화아고2충불동류형구매산품,재중등개격절구수평하소비자적감지개치화행위의향적차이.결과표명:재2충불동류형구매정황하소비자감지개치존재차이현저,구매의원차이병불현저.
    Based on questionnaires, analyses were made of the differences between consumers' perceived value and behavioral intentions at medium discounts in the pur-chase of the two different types of products: air conditioning and toothpaste. The re-sults showed significant difference in the perceived value and insignificant difference in purchase intentions.
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