CAJ | 학술논문

互联网的广泛普及带来了传播方式的革命性变革和舆论格局的深刻变化.在这种局势下,加强新时期宣传思想文化工作要高度重视互联网、手机等新兴媒体,主动适应,善于运用,扩大宣传思想文化工作的覆盖面.要借助和利用新兴媒体,以简单、经济、迅速的方式传播企业的核心理念和文化精髓,提供有效的信息和服务,扩大影响力,把新兴媒体打造成为宣传思想文化工作的有效平台,促进人们精神文化生活的健康发展.
호련망적엄범보급대래료전파방식적혁명성변혁화여론격국적심각변화.재저충국세하,가강신시기선전사상문화공작요고도중시호련망、수궤등신흥매체,주동괄응,선우운용,확대선전사상문화공작적복개면.요차조화이용신흥매체,이간단、경제、신속적방식전파기업적핵심이념화문화정수,제공유효적신식화복무,확대영향력,파신흥매체타조성위선전사상문화공작적유효평태,촉진인문정신문화생활적건강발전.
The widespread use of the Internet has brought revolutionary transformation of the modes of transmis-sion and profound changes of public opinion patterns. Under this situation, the strengthening of publicity, ideologi-cal and cultural work requires high attention to new media, such as the Internet and mobile phones, and the flexi-bility to put them into scientific use, so as to expand the coverage of the publicity, ideological and cultural work. Companies should rely on and make use of new media to quickly communicate their core philosophies and cultural essence in a simple and economical way and provide effective information and services, thereby obtaining more significant results and making new media an effective platform for the publicity, ideological and cultural work to promote the healthy development of the people's spiritual and cultural life.