石油化工管理干部学院学报
石油化工管理榦部學院學報
석유화공관리간부학원학보
JOURNAL OF SINOPEC MANAGEMENT INSTITUTE
2012年
4期
81-84
,共4页
服务价值链理论%营销%实践
服務價值鏈理論%營銷%實踐
복무개치련이론%영소%실천
service value chain theory%marketing%practice
化工销售公司应用服务价值链理论,以顾客为中心,采取各种措施服务员工、生产企业和客户,提高了员工满意度、企业满意度、客户满意度和忠诚度,赢得了竞争,公司生产经营获得了提升.
化工銷售公司應用服務價值鏈理論,以顧客為中心,採取各種措施服務員工、生產企業和客戶,提高瞭員工滿意度、企業滿意度、客戶滿意度和忠誠度,贏得瞭競爭,公司生產經營穫得瞭提升.
화공소수공사응용복무개치련이론,이고객위중심,채취각충조시복무원공、생산기업화객호,제고료원공만의도、기업만의도、객호만의도화충성도,영득료경쟁,공사생산경영획득료제승.
SINOPEC Chemical Commercial Holding Company Limited adopts the service value chain theory and the customer-oriented strategy in its operation. It takes various measures to cater to the needs of its employees, manufacturing companies and customers, which result in higher satisfaction among its employees and manufactur-ing companies and improve customer satisfaction and loyalty, thereby securing the company's success in competi-tions and bringing the company's production and operation to a higher level.
