CAJ | 학술논문

我国网络团购业正经历着整合洗牌,并逐步走向成熟,通过 SCP 范式分析发现,现阶段我国网络团购业的市场集中度较高,而市场利润偏低,且呈上升趋势,商家纷纷采取不同的市场行为以获取更多利润.现阶段提高市场绩效的关键是净化市场,维持网站良好运营,积极创新,提升服务质量等.
아국망락단구업정경력착정합세패,병축보주향성숙,통과 SCP 범식분석발현,현계단아국망락단구업적시장집중도교고,이시장리윤편저,차정상승추세,상가분분채취불동적시장행위이획취경다리윤.현계단제고시장적효적관건시정화시장,유지망참량호운영,적겁창신,제승복무질량등.
The group-buying industry in China is under integration, and is heading for maturity gradually. Through the SCP analysis, it is found that Chinese group-buying industry has high market concentration and low market profits with the upward trend at this stage. The websites have adopted different market behaviors to get higher profit. The key to improve market performance is to maintain the market order, innovate and improve service quality.