CAJ | 학술논문

客户价值评价体系是CRM(Customer Relationship Management,即客户关系管理)系统的核心,通过对高尔夫行业客户价值评价体系的分析,建立了高尔夫球场预定服务业客户价值评价体系模型,介绍了应用层次分析法计算该模型的客户价值.根据不同的客户价值把客户分为四种类型,建议针对不同类型的客户采用不同的营销、销售以及服务策略.最后介绍了该模型在CRM系统中的应用.
객호개치평개체계시CRM(Customer Relationship Management,즉객호관계관리)계통적핵심,통과대고이부행업객호개치평개체계적분석,건립료고이부구장예정복무업객호개치평개체계모형,개소료응용층차분석법계산해모형적객호개치.근거불동적객호개치파객호분위사충류형,건의침대불동류형적객호채용불동적영소、소수이급복무책략.최후개소료해모형재CRM계통중적응용.
Customer value evaluation system is the core of the CRM(Customer Relationship Management) system. Through to the analysis of golf industry evaluation of customer value, this article establish the model of golf booking service industry customer value evaluation system, and introduces application of analytic hierarchy process (AHP) to calculate the model’s customer value. Customers are divided into four types according to the different customer value, this article suggest using different marketing, sales and service strategy for different types of customers. Finally, it introduces the model’application in CRM system.